Starting any new job or career can be intimidating. However, when it’s one as competitive as the real estate industry, many new professionals become overwhelmed with the prospect of trying to build a name and reputation in such a crowded field.
There is no reason to let that anxiety keep you from becoming the successful professional you are destined to be.
Marketing for new real estate agents is no different than it is for a seasoned pro. You want to create both an online and real-world presence that can easily capture the attention of prospective buyers, all while staying innovative and ahead of the competition.
Marketing for New Real Estate Agents Can be Easy
There is an old saying; don’t try to reinvent the wheel. This is especially true when you are trying to do something as straightforward as building a brand and advertising yourself. There are several tried and true marketing techniques that real estate agents have been using for decades and they still work.
Now, this is not to say that you shouldn’t try new and cutting edge marketing ideas but it does mean that you should make sure that you start (and stick) with what has proven results.
Creating an Effective Online Presence
Marketing for new real estate agents should always start with a website and a blog. This will give you an online location for clients to see what you have to offer and to make contact with you.
And between the content on your website and in your blog, you should be utilizing relevant keywords to drive search engine traffic to your site.
Creating an Effective Real-World Presence
Establishing an online presence is only half the battle. Even though today’s world is highly remote and we do most things online, real estate is still a very personable business.
Printed materials, workshop participation, and calling on clients in person goes a long way in putting your name and face out there in the marketplace.
Get Quality Printed Materials
Many younger professionals today grew up in a world where “snail mail” had become obsolete. Because of this, many of them are tentative about investing time and money into this advertising avenue.
However, studies have shown that many times direct mailers get much more attention than digital alternatives due to their personalized nature and the fact they create a physical connection with the recipient through touch.
Networking with Other Real Estate Professionals
This one shouldn’t be overlooked in the digital age either. While Zoom meetings and virtual calls can create some sense of familiarity, there is nothing like good old-fashioned, face-to-face interaction with other professionals to get your name out there.
Stay Innovative and Up-to-Date
It is worth mentioning that once you have established yourself as a go-to professional in the real estate industry it can be just as difficult to keep that reputation. Remember, marketing for new real estate agents isn’t something that you just do when you’re new; it lasts for your entire career.