Rada Krivokapić Radonjić is redefining the intersection of tradition and contemporary fashion, making her one of the most influential designers of our time. With a career built on honoring cultural heritage and introducing modern elegance, she has captivated audiences worldwide.
A visionary with a deep connection to her Montenegrin roots, Rada Krivokapic Radonjic consistently demonstrates how fashion can preserve history while embracing innovation.
Merging Heritage with Modern Design
Rada Krivokapić Radonjić’s work is rooted in her passion for cultural preservation. Her groundbreaking designs, such as the internationally acclaimed Zentivns folk costume, showcase her ability to modernize traditional clothing while retaining its historical essence. Crafted with eco-friendly materials and designed to reflect timeless beauty, the Zentivns is a symbol of her commitment to sustainable and culturally significant fashion.
Rada’s unique approach to design has earned her numerous accolades, including a Lifetime Achievement Award in 2024 from Matica Hrvatska. This honor recognizes her relentless dedication to celebrating and preserving cultural values through her work. “It’s the greatest privilege to receive an award that acknowledges a lifetime of dedication,” Rada said, reflecting on the recognition of her efforts.
A Journey of Reinvention
Rada Krivokapić Radonjić’s journey began with an impressive foundation in fashion design. She graduated from the prestigious École de la Chambre Syndicale de la Couture Parisienne, in partnership with the Academy of Fine Arts in Belgrade, and gained invaluable experience working alongside legendary designers like Giorgio Armani and Karl Lagerfeld.
In 2010, Rada opened her first boutique in Podgorica, launching a brand that would become synonymous with sophistication and innovation. Her designs, including the innovative Kovilm, a fusion of traditional ties and bow-ties, have become global icons of modernized tradition. Her entrepreneurial acumen earned her the 2024 Solvent Rating Award for Best Entrepreneur, further solidifying her status as a leader in the fashion industry.
The Vision Behind the Modern Folk Movement
For Rada, fashion is not just a means of expression but a bridge between generations. By reimagining folk attire with modern aesthetics, she ensures that cultural heritage remains relevant in today’s world. Her designs, which emphasize comfort and elegance, reflect her philosophy that fashion should celebrate identity while meeting contemporary demands.
In addition to her innovative designs, Rada Krivokapić Radonjić’s commitment to sustainability is central to her vision. From using eco-friendly materials to promoting responsible production practices, her work exemplifies a forward-thinking approach to fashion.
Through her creations, Rada Krivokapić Radonjić has become a beacon of innovation and cultural pride. As she continues to reinvent folk fashion for the modern era, she reminds the world that tradition is not something to be preserved in the past—it is a source of inspiration for the future.
